Did you watch the Superbowl yesterday, or are you more of a Puppy Bowl kind of football (non) fan? Either way, you probably saw at least a few pets trotting across the television screen this weekend, as the entertainment value of cute dogs and cats certainly isn’t lost on the advertising teams tasked with the job of stirring up interest in their brands.
From a pet travel industry perspective we couldn’t help but notice all the dogs in cars that were featured, but there were several companies that put our furry friends to work. Volkswagen followed up last year’s popular Vader Kid ad with barking Star Wars dogs and a spot featuring an overweight pup working to get into car-chasing shape, and Chevy also featured man’s best friend in it’s apocalypse-themed commercial. A French Bulldog named Mr. Quiggly reportedly replaced Kim Kardashian in its Skechers commercial, Doritos presented a non-cat-friendly vignette, and Subaru showed off a “Dog Friendly, Dog Approved” line of vehicles in its fun contribution to the lineup (check it out below, along with a few others).
How many pet-themed Super Bowl ads did you catch? Which ones were your favorites? Feel free to chime in, and in case you missed the other show, here are a few highlights from this year’s Puppy Bowl, too.